Videos made to measure for the launch of a new product at fairs, events, digital and social campaigns.

CASE: “FAEMA presents the E71e machine”
Client: FAEMA, GRUPPO CIMBALI
Year: 2018
Distribution: Digital and live at trade fairs.

Faema, the Cimbali Group manufacturer of professional coffee machines, is back on the air with the launch video of the new E71E machine, made by brandstories with Ogilvy.
In the video, the story of the coffee bean is intertwined with that of the use of the machine.

“We know what is brewing in your mind” is the title of the 360-degree launch campaign: website, trade press, launch video, up to the customization of the merchandising and the Faema stand for the Woc (World of Coffee) in Amsterdam 2018, where the car was officially presented to the public.