With podcasts, the brand becomes a voice and tells stories, creating an intimate, authentic and deep relationship with listeners.

Case: “IDEALIST – The Podcast”
Year: 2022
Distribution: Digital

The first podcast series signed by the integrated communication group This is Ideal, explores and narrates the major changes taking place within some of the most dynamic industries of the moment: beauty, mobility, health care, financial services, food & beverage and energy transition. In each episode a famous host leads the listener along a path of discovery, enriched by the contributions of the most authoritative voices in the sector: from the Italian and international managers of the most influential brands, to the independent subject matter experts, bearers of great visions, to the Ideal People, professionals from the various agencies of the This Is Ideal group, selected for their talent and specific sectoral expertise.

The first episode of the series is dedicated to the world of Beauty. It is hosted by Mairano Gallo, alias Priscilla. The judge of Drag Race Italia investigates the issues that are leading the beauty industry to be increasingly inclusive, sustainable and capable of responding to the needs of the new generations. Accompanying him on this journey are personalities such as Maurizio Galimberti, Italian photographer, world-famous for his unmistakable photographic mosaics; Michele Magnani, Global Senior Artist of Mac Cosmetics; Alessandra Sabellico, Communication Manager of L’Oréal Italia; Alberto Superchi, Italian Director of Davines; and Chiara Cascella CEO & Founder of espressoh.