The construction of a dynamic and playful vodcast to address social issues with an informative, educational but light-hearted tone to engage even those people who feel most distanced from the topic.

 

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Case: SCOMODIAMOCI
Client: Valore D
Year: 2024
Distribution: YouTube, Spotify and all audio streaming platforms, social amplification (Instagram, Facebook and Linkedin).

A vodcast with a pop slant that explores all levels of the gender violence pyramid, putting men and women at the same table.

Through the discussion between the female host, Carolina De’ Castiglioni, a male guest, from different fields (gaming, TV, sports etc.) and different in each episode, and a person who is an expert on the subject, from psychology, law, practical help to journalism. Scomodiamoci goes over the stereotypes, words and behaviors related to violence against women, to educate the listener.

The result is a dialogue that explores in an “uncomfortable” way the topic of gender-based violence, what it is and how it manifests itself, to investigate its deep roots and foster greater awareness. Participating in the dialogue were Il Masseo, youtuber and gamer, Matteo Maffucci, singer and entrepreneur, Claudio Colica, comedian, Gianluca Torre, TV host, Mattia Faraoni, kickboxer and boxer and Fabio Caressa, journalist and sports commentator.

Watch the episodes