To enhance an initiative and amplify its scope with a video to be transmitted through both external and internal channels.

Case: Corri per chi non può
Client: WINGS FOR LIFE WORLD RUN – RED BULL
Year: 2017
Distribution: digital (Red Bull TV and social channels Red Bull)

A documentary-style video, made by brandstories in collaboration with Red Bull, to tell the fourth edition of the Wings For Life World Run.
The Wings for Life World Run is a global charity event. A race that takes place simultaneously in 23 locations on 6 continents, where everyone starts at exactly the same time, at 11am UTC. It doesn’t matter whether it’s day or night.

Every single individual can make a difference by helping research, 100% of the proceeds from the event is in fact donated to the Wings for Life foundation, which funds research on spinal cord injury.