Program designed and produced specifically for distribution on linear or digital TV. We create both editorial and branded entertainment TV formats.

Case: ON ARI
Client: Rai
Year: 2025
Distribution: Rai2 e RaiPlay

Content creator, voice actress, and cartoon and gaming nerd, iconic TikToker Arianna Craviotto opens the doors of her ON ARI studio on Rai2, together with her faithful companion BIP, a cheeky artificial intelligence that talks to her, plays pranks, and controls every aspect of the set, from the lighting to the graphics.

With 83 episodes lasting about 8 minutes, every morning on TV and streaming on RaiPlay, ON ARI accompanies all viewers, young and old, with new content every time to amuse, intrigue, educate, and entertain like never before. Games, themed columns, impossible interviews, guests, and much more, for a format that appeals to the younger generation, speaking their language.

A brandstories for Rai Kids production.

In collaboration with Sala Gochi and Don’t Movie.

Written by Andrea Piana with Matteo Di Venere and Marianna Stefanucci.

Contribution to editorial development by Arianna Craviotto

Edited by Mattia Garofalo.

Directed by Fabio Garofalo and Niccolò Piccione.

Original theme song by Luca Cetro and Davide Bosio.

Executive producer: Alessia Cicuto.

Managing producer: Valentina Meli.

In production: Enrica Cantarella.

Graphic design: Serena Calabrese

Managing Director Studio Woow: Pietro Crimaldi

Talent Managers: Margherita Pea and Letizia Mantero

Executive Producer, Sala Giochi: Riccardo Giacobini

Production Manager: Luca Cetro