Theater becomes a space for representation of the corporate world: an immediate and engaging language for staging behaviors, situations and relationships with which the audience can identify.

 

 

Case: NON È SOLO UNA BATTUTA
Client: Loro Piana
Year: 2025
Distribution: internal and external, corporate event at several italian theaters and sharing on social media channels.

A traveling theatrical performance created to recount, through comedy, some typical dynamics of the corporate environment. Directed by Nic Bello and performed by five professional actors, the performance stages four classic moments in the workplace—from coffee breaks with colleagues to preparing a presentation—using theatrical sketches as a mirror and a tool for identification. Each scene is permeated by a subtle but central theme: verbal micro-aggressions, those discriminatory but normalized “jokes” that pepper everyday office relationships.

Every time a “joke” is performed on stage, a signal is given: a sign that highlights it. A simple gesture that interrupts the narrative flow, accentuates the discomfort, and opens up reflection, without sacrificing irony. The tone is direct, the pace fast, the writing designed to combine entertainment and content. With It’s (not) just a joke, branded entertainment becomes a transformative tool that raises awareness and brings new languages to the heart of companies.