A project that brings together very disparate brands to create synergies toward a shared cause or goal, harnessing the potential of each and creating added value.

 

 

Case: PARI.
Client: Feltrinelli Education
Year: 2024
Distribution: site and social amplification (Instagram, Facebook and Linkedin) of Feltrinelli Education and amplification on the social channels of all brands and organizations in the network (Astrazeneca Alexion, ATM, Fastweb, Generali, Gruppo Feltrinelli, Kering Foundation, Prysmian, Snam, Trenord).

Today, companies, besides being economic actors and directing our purchasing choices, are important social and cultural actors, with a great impact on territories and communities. For this reason, PARI. was born, a network of 9 brands and organizations that want to concretely achieve change, acting together against gender violence. Coordinated by Feltrinelli Education and under the patronage of Valore D, PARI. is a multi-brand project that analyzes and indigenises this phenomenon rooted in our society, to create a different, fairer and more inclusive outlook, bringing 9 heterogeneous voices to the same table.

1 survey, 2 events, 3 working tables and 1 manifesto: through dialogue, confrontation and cooperation addresses the problem of gender-based violence. At the first event, in fact, in dialogue with author and radio speakear Matteo Caccia, in addition to leading representatives of the network companies, also well-known personalities of the Italian socio-cultural scene such as Cathy La Torre, Ester Viola, Telmo Pievani and many others.