Case: “Storie di Cura”
Client: Humanitas Gradenigo
Year: 2021
Distribution: Digital and Social

A hospital is not merely a place. It’s a sphere of affections and relationships. It’s a space of work, dignity and hope. It’s a prominent facility for a whole community. And, in a way, it is also a great container of stories. Brandstories has teamed up with Humanitas Turin to tell these stories with care, understanding and respect, through the faces and voices of those who live the hospital every day: doctors, healthcare professionals, patients and former patients.

“Storie di Cura” is an editorial project that generated various contents: 8 videos of approx. 2 minutes duration, 20 photo portraits and a host of other backstage material.