PROGETTI PURPOSE DRIVEN

PURPOSE DRIVEN PROJECTS

Purpose driven projects are those aimed at communicating their ethical values.

Consumers today are asking brands to take positions that reflect their values ​​and looking for companies that are perceived as “authentic”, able to inspire and lead.


Case: “Be cool, Be balanced”
Client: Humanitas University
Year: 2019
Distribution: Digital and social

Humanitas University, also known as Hunimed, is an Italian private university dedicated to medical sciences. In 2019, together with brandstories, it carried out an awareness campaign against the abuse of smoking and alcohol.
A 4-part series, which addresses the issue of substance abuse with an ironic but not light tone of voice. The project saw the creation of an internal casting within the university and the direct involvement of the students who intervened as extras.

 

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Projects / PROGETTI PURPOSE DRIVEN