ALFA ROMEO MITO – #SOLONLYWITHFRIENDS
- WEBSERIE
- Customer: Alfa Romeo Mito
- Partner: Radio 105
- Year: 2017
- Distribution: digital (dedicated website, social channels of Alfa Romeo and Radio 105)
Not TV products converted to the language of the web, but webseries that start from the web to spread in a new and totally independent way.
Stories fragmented into episodes specifically designed to have exponential spread and representing a natural evolution of TV series, with a greater possibility of experimentation.
Friendship, adventure and overcoming one’s limits are the brand values of Alfa Romeo MiTo on which the idea of this branded entertainment project was based, created to communicate the new MiTo model to a young and dynamic audience.
An articulated project, conceived and carried out by brandstories, which tells that there are things in life that can be done #onlywithfriends.
Elements of the project:
An online casting intended for groups of 4 real friends throughout Italy, accompanied by integrated initiatives with Radio 105 programming.
An ad hoc mini-site for the collection of applications
A 4-episode webseries with the selected kids, where they test in a fun and engaging way, the individual limits of the four friends.
Results:
Over 1.1 million views
Over 2 million people reached
Over 7,700 interactions
