REAL MUTUAL – THE JOURNEY
- DOCUMENTARIES
- Client: Royal Mutual
- Year: 2022
- Distribution: digital and social
Real video reports with a language of a journalistic nature ideal for all brands that want to tell their initiatives with a tone that is as precise as it is real.
The Journey narrates, through a series of video documentaries, “B Together. B More.”, the journey of Reale Mutua’s transformation first into a Benefit Company and then into a B Corp.
The narrative represents the most effective way to highlight some of the initiatives that Reale Mutua and Reale Foundation have made possible in the field of sustainability, in favor of inclusive and lasting growth in the communities in which they operate.
The project is developed over 5 episodes that are conducted and presented, live, by Jury Chechi, a former Reale Foundation Ambassador.
From the dialogues between Jury Chechi and the protagonists of each initiative, a spontaneous, engaging and exciting narrative emerges, thanks to which the audience can learn more about the projects, understand their value and feel part of Reale Foundation’s journey.
The narrative represents the most effective way to highlight some of the initiatives that Reale Mutua and Reale Foundation have made possible in the field of sustainability, in favor of inclusive and lasting growth in the communities in which they operate.
The project is developed over 5 episodes that are conducted and presented, live, by Jury Chechi, a former Reale Foundation Ambassador.
From the dialogues between Jury Chechi and the protagonists of each initiative, a spontaneous, engaging and exciting narrative emerges, thanks to which the audience can learn more about the projects, understand their value and feel part of Reale Foundation’s journey.
