HYPER – A HYPER DAY
- MOCKUMENTARY
- Customer: Iper
- Year: 2024
- Distribution: TV (Mediaset Infinity), cinema, digital and social
A short film with ironic and light tones to celebrate and tell the values, people and history of a brand.
Una Giornata Iper is a 13-minute short film with an ironic and unconventional slant, in which the story is told of a young boy who on his first day at work has an important mission to accomplish. Between encounters with “curious” customers and friendly employees, Giulio learns about the Iper world, its excellences and, above all, himself. A true training story that, with panache, grants the viewer the opportunity to observe from a new perspective the universe of Iper La grande i. Filmed in the different stores, “An Iper Day” involved professional actors and more than 20 of Iper’s people, who recounted their working environment.
The full version shared on LinkedIn and YouTube also became a compelling 5-episode series, with each episode using the grammar of different genres, perfect for enjoyment on the company’s Instagram and Facebook social channels. The celebratory journey of these first 50 years does not end with Una Giornata Iper, but is articulated in different contents: from short films to social pills, to give life to a broad and coherent narrative, capable of immersing the various users in the world of Iper La grande i.
