CCIAA MILANO & YES MILANO – MILANO CULTURE
- TERRITORIAL MARKETING
- Client: CCIAA Milan and YES MILANO
- Year: 2020
- Distribution: digital and social
Content to tell, enhance and promote a city, a region, a territory.
A new step forward. After a long period of closure due to health emergency measures, the museums of the city of Milan are reopening. To communicate and promote this important relaunch, YES MILANO, the official promotion body of the city of Milan, has launched a campaign on its social profiles with a video dedicated to the city’s museums and cultural institutions.
A narrative project conceived and implemented by brandstories, thanks to the collaboration of Castello Sforzesco, Fondazione Prada, Museo del Novecento, Museo Nazionale della Scienza e della Tecnologia Leonardi da Vinci, Pirelli HangarBicocca, Teatro alla Scala, Triennale Milano and Villa Reale Monza.
