A live event, at the Lavazza Cloud in Turin, created in collaboration with Lavazza and OBE to tell the new trends, most significant insights and market possibilities of Branded Entertainment within the Food & Beverage world. Two round tables, entitled Innovating Food & drink and The Flavour of Euphoria, and more than 20 guests, including brands and industry professionals, to analyze the trends, needs, evolution and future of this Industry.
With input from Marketing Directors, Founders, and Corporate Communications Specialists, we sought to understand how hitherto unexplored narratives can be brought to life and, through these, reflect contemporaneity with an innovative way of communicating. The live event, accompanied by its own visual identity declined in various ways (from invitations to materials for participants), was amplified through social and print content, thanks to a special editorial plan.
