REAL MUTUAL – INTEGRATED CONSOLIDATED FINANCIAL STATEMENTS

  • INTEGRATED BUDGET AND IMPACT REPORT
  • Client: Royal Mutual
  • Year: 2023
  • Distribution: print, digital and social
Data, numbers, economic aspects-a financial statement can tell the story of a company effectively.
Bringing to life a narrative format that sublimates information, communicating it in a more creative, engaging and usable way.
The goal of the project is to accompany Reale Mutua in its transformation into a benefit company and b corp, through an effective communication path that enhances the core principles: Mutuality and Sustainability.
The first important step was to define a new name, for the entire initiative, followed by the creation of a coordinated visual identity, as well as the design and implementation of multiple branded entertainment initiatives and the graphic and content revision of the Society’s first Integrated Report, Abstract and Impact Report, in Italian and English.