THIS IS IDEAL – IDEALIST
- BRANDED PODCAST
- Client: THIS IS IDEAL
- Year: 2022
- Distribution: digital and social
With podcasts, the brand becomes a voice and tells stories, creating an intimate, authentic and deep relationship with listeners.
The first podcast series signed by the integrated communication group THIS IS IDEAL, explores and narrates the major changes taking place within some of the most dynamic industries of the moment: beauty, mobility, health care, financial services, food & beverage and energy transition. In each episode a celebrity host leads the listener along a path of discovery, enriched by contributions from the most authoritative voices in the industry: from Italian and international managers of the most influential brands, to independent subject matter experts, bearers of great visions, to Ideal People, professionals from the different agencies of the THIS IS IDEAL group, selected for their talent and specific sector expertise.
The first episode of the series is dedicated to the world of Beauty. It is hosted by Mairano Gallo, aka Priscilla. The judge of Drag Race Italia investigates the issues that are leading the beauty industry to be more and more inclusive, sustainable and capable of responding to the needs of the new generations. Accompanying him on this journey are personalities such as Maurizio Galimberti, an Italian photographer, famous worldwide for his unmistakable photographic mosaics; Michele Magnani, Global Senior Artist of Mac Cosmetics; Alessandra Sabellico, Communication Manager of L’Oréal Italia; Alberto Superchi Italy Director of Davines; and Chiara Cascella CEO & Founder of espressoh.
