THEIR PLAIN – HISTORICAL PODCAST ARCHIVE
- BRANDED PODCAST
- Client: Loro Piana
- Year: 2022
- Distribution: digital
With podcasts, the brand becomes a voice and tells stories, creating an intimate, authentic and deep relationship with listeners.
A podcast series that aims to engage and entertain, but, at the same time, to raise awareness of the history of a company founded more than 100 years ago, enhancing its main values: culture of beauty, integrity and excellence combined with innovation and the safeguarding of people and the environment.
A documentary tale with a warm register, led by narrator Matteo Caccia, which starts with material from the Loro Piana Historical Archives, moving away from the language proper to the Archives and creating a more contemporary one with a mix of stories and anecdotes from yesterday and today.
A documentary tale with a warm register, led by narrator Matteo Caccia, which starts with material from the Loro Piana Historical Archives, moving away from the language proper to the Archives and creating a more contemporary one with a mix of stories and anecdotes from yesterday and today.
