AB MEDICA – SAY DO CURE
- ART FOR BRAND
- Client: ab medica
- Year: 2023 - ongoing
- Distribution: Digital, social, publishing, events
Through collaborations with graphic designers, illustrators and artists from all fields, brands inspire and tell their stories through images.
Created as a podcast series, Saying Doing Cure tells stories of excellent care with a documentary and emotional style, integrating interviews with key players, leading doctors and incredible patients. The podcast series went beyond sound, transforming the voices of the protagonists into exceptional illustrations, created by artist Joey Guidone within a celebratory book.
The project culminated in the organization and celebration of the podcast and book in a live event presented by Matteo Caccia, voice of the podcast, at the Museum of Science and Technology in Milan.
At present, “Say Do Cure” is in its 3rd season and has yielded 32 episodes.
