A project that brings together very disparate brands to create synergies toward a shared cause or goal, harnessing the potential of each and creating added value.

 

 

Case: PARI.
Client: Feltrinelli Education
Year: 2024 and 2025
Distribution: site and social amplification (Instagram, Facebook and Linkedin) of Feltrinelli Education and amplification on the social channels of all brands and organizations in the network.

Today, companies are not only economic players that influence our purchasing decisions, but also important social and cultural actors with a significant impact on local areas and communities. Through the PARI Association, over 40 brands and organizations are committed to working together to combat gender-based violence.

Through surveys, events, collaborations, and partnerships with institutions and qualified and credible spokespersons on the issue (such as Di.Re, Cathy La Torre, Ester Viola, Telmo Pievani, and many others), working groups, social media content, and internal campaigns for members, PARI. transforms cooperation and dialogue into two concrete levers for change and awareness on the issue.

It brings together diverse companies and partners to draw up actions, guidelines, and best practices capable of raising awareness about gender-based violence, both inside and outside the workplace.